{"title":"En Primeur","description":"","products":[{"product_id":"enprimeur-24","title":"Pinot Noir 2024 - En Primeur","description":"\u003ch2\u003eEn Primeur Offer (Members \u0026amp; Friends Only)\u003c\/h2\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4\u003e\n\u003cstrong\u003eWine: \u003c\/strong\u003e\u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003eLa Petite Mort 2024 Pinot Noir\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eAllocation:\u003c\/strong\u003e \u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003eAvailble to pre order in multiples of 6 bottles\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eRetail Price:\u003c\/strong\u003e \u003cbr\u003e\u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003e$48 ea. \/ $288 per 6-pack\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003e(Based on current pricing, will be even more in 2026)\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eYour En Primeur Price:\u003c\/strong\u003e \u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003e$216 per six-pack (25% advantage)\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ePayment Structure (per 6-pack):\u003c\/strong\u003e \u003cbr\u003e\u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003e$50 deposit today secures your allocation\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003e$166 balance payable on release (Spring 2026)\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eInclusions:\u003c\/strong\u003e \u003cbr\u003e\u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003ePremium gift packaging. \u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Calibri; font-size: 11pt;\"\u003eFree shipping (to most locations)\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003ch3 style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eA First for La Petite Mort\u003c\/h3\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003eThis spring, we are delighted to offer our Seasonal Lounge Members something entirely new: a chance to be among the first to secure La Petite Mort’s 2024 Pinot Noir. Presented here as a barrel sample, this wine will not be available to the public until 2026. You have the rare opportunity to reserve your allocation before the wine has even left the cellar.\u003c\/p\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003ch3\u003eThe Promise of 2024 Pinot Noir\u003c\/h3\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003eOur 2024 Pinot Noir is drawn entirely from Ballandean fruit and raised in fine French oak. Even now, in its youth, it shows clarity: bright red fruits, lively acidity, and a firm backbone of spice and cedar. There is a taut energy here, a wine holding its breath. With patience, it will unfold into something layered, graceful, and deeply rewarding – a wine and a win for those with the foresight to secure it now.\u003c\/p\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003ch3\u003eThe Tradition of En Primeur\u003c\/h3\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003eThe concept of en primeur, or “wine futures,” began in Bordeaux. Small allocations of sought-after wines were offered to insiders while still maturing in barrel. Buyers would pay in advance to secure their share, long before release. For merchants, it was a way to gauge excitement and potential; for collectors, it was an opportunity to secure something rare and valuable at the source. Today, we extend that exclusive insider-opportunity to our Lounge members, inviting you to look ahead and claim your share and guarantee yourself a place in the story of this wine.\u003c\/p\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003ch3\u003eReading a Young Wine\u003c\/h3\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003eA barrel sample is not a finished wine. At this stage the fruit is bright, the tannins firm, and the structure tightly coiled. The beauty lies in glimpsing its promise: the harmony of fruit, oak, acidity, and tannin that time will weave into elegance. Tasting young wine is like reading the first chapter of a novel you know you will one day finish with pleasure.\u003c\/p\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003ch3\u003eSecure your six-pack today with a simple $50 deposit.\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\"\u003e\u003c\/p\u003e","brand":"La Petite Mort","offers":[{"title":"Default Title","offer_id":42600002420772,"sku":"EN-PREMEUR-PINOT-24","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/9484\/5732\/files\/En_Primeur_-_Pinot_24_Cover_7c6aff84-0d68-4093-8d98-7ef48ba93d0b.png?v=1757311877"}],"url":"https:\/\/cellar.bentroad.com.au\/collections\/en-primeur.oembed","provider":"Bent Road Cellar","version":"1.0","type":"link"}